Shot by the incredibly talented Dan Nixon.

Dan says:

The video was shot on the lovely Sony EX1 at the equally lovely Offset Festival in Essex. After shooting the day before for a different project I travelled to the festival with the band in the morning and then had to rush back to Brighton afterwards to play at 13monsters that night. Pretty exhausting weekend all in.

Read on for more info on how it was shot.

This is the video for Cold Pumas’ Jela, the first release on Hungry For Power records, the label I run.

I travelled with the band when they played at the Offset Festival in September, filming it all on a Sony EX1.

Back in the summer I’d written a bit of software that takes sound and video files as inputs and then manipulates the order of the video frames in relation to the amplitude of the sound. Or, to put it another way, the image jumps forward every time the kick drum’s hit. I showed a demo of this to the band when we were first talking about putting a record out and they really liked the idea. So this became integral to the video.

It still needed a framing device and a sense of progression so they suggested I accompany them to the festival. From there the idea emerged of a DIY Range Life prior to the synesthesia of their performance. Which is pretty much what happens.